Plenty of businesses have a site. Far fewer have a site that turns a visitor into a conversation. The page loads, it looks acceptable, and then nothing happens: no clear next step, no form that reaches anyone, no way to tell whether the last redesign helped or hurt.
A site earns its cost when it captures a lead, routes it to a person, and lets you see in the numbers whether it is working. That is an engineering and measurement problem as much as a design one — which is exactly where this team lives.